Development plan and growth strategy

Media and digital press

Problem

A major French media company wants to increase its peripheral revenues by publishing sponsored content (content-to-commerce). The content-to-commerce market is relatively emerging but highly competitive (concentration of players in the sector, development of intermediation platforms). The existing offering and organisation need to evolve radically

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Completed actions​

• Market sizing

• Mapping the players

• Commercial strategy: structure of offerings, management of customer portfolios, pricing policy

• Economic modelling: investments to be made and implementation plan

• Team coaching and management indicators