Problem

A women's textile brand is experiencing difficulties in terms of profitability. In order to clean up the situation and make the right investments, a savings plan has been implemented, with no impact on the commercial activity.

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Completed actions ​​​

• Revision of the logistics master plan (cancellation of the investment in a new warehouse).

• Review of store profitability: level of rents vs. footprint.

• Savings in administrative functions and overhead and revision of the network abroad.

• Analysis of commercial activity on the Web.